Personalization: The business of making insurance personal
Personalization is more than putting analog applications into a digital space. It’s about using data wisely to simplify for consumers the complexity of selecting, buying and servicing insurance online....
View ArticleFive insurers delighting customers with personalized experiences
Trend-setting insurers are moving away from transactional relationships with their customers, where they focus on bills, payments, renewals and notices. Instead they’re moving toward relational...
View ArticleInsurers: You’ve earned customers’ trust. Now build on it.
Big insurance providers are investing heavily in new technologies to ward off a growing list of rivals eager to grab a slice of their traditional market. However, many of these carriers are neglecting...
View ArticleConsumers want carriers to provide more than just insurance
Reacting to rising competition in their traditional markets, many insurers are widening their sights. Carriers such as Allianz, AXA, Ping An and Zurich are launching an array of new services that...
View ArticleService, not innovation, impresses insurance customers
Although many consumers are expressing interest in the new value propositions being offered by insurers, carriers still need to make sure that they’re providing the best possible value for money. It’s...
View ArticleInsurance customers enjoy digital but hanker for human attention
Insurance customers are responding enthusiastically to the multi-channel distribution networks introduced by Manulife, Ping An and other innovative carriers. They enjoy the convenience of being able to...
View ArticleInsurers need to take a fresh look at their customers
The rising popularity of highly-personalized connected insurance services is forcing carriers to overhaul their marketing strategies. They can no longer rely on traditional methods of customer analysis...
View ArticleConvenient, fast and hyper-relevant: personalizing the insurance customer...
Today’s insurance customers desire personalized, convenient and quick service. Accenture’s 2019 Global Financial Services Consumer Study made it more apparent than ever that serving customers in...
View ArticleDiscovery uses its innovative ecosystem to spearhead growth
The development of a powerful and extensive ecosystem has enabled South African carrier Discovery to become a “Living Business” that delivers an array of hyper-relevant insurance and financial services...
View ArticleHow to build an insurtech, with Jennifer Fitzgerald (podcast)
Highlights Jennifer Fitzgerald and Francois de Lame founded Policygenius to address the fact that insurance product distribution wasn’t keeping up with changing customer preferences and technology....
View ArticleEmployee Financial Wellness: the road to a well-designed, modern offering
As I wrote in my previous post, financial wellbeing is deeply intertwined with business productivity, with employees who are stressed about finances being less productive than those who are not....
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